Category: Uncategorized

Analysis:

A. What I learned:

The first step is to identify a theme and go deeper into the theme, highlighting the characteristics of your company, such as the background color. Topics are things that people are interested in, like things that make people happy, or things that make them less stressed. Must do data analysis, such ability can cut into key to achieving a goal, want to undertake interactive with the feedback that receives! This will mobilize more feedback and make people feel comfortable and achieve the ultimate goal.

B. How what you learned will shape your brands digital strategy:

No matter how to make videos or other forms of publicity, it is necessary to grasp the sensitive points of the audience, such as happiness, pressure reduction or points that can make them resonate. The other one is to conduct an investigation and interact with each other, to achieve the desired effect of the campaign.

Analysis:

The video introduced the connection between Adidas and people’s lives with a brief screen and asked questions. It was difficult to convey information to users in the right form for the first time, so data analysis was used to demonstrate the convenient and powerful analytical ability of the Google marketing platform. Find products that users are interested in and want to buy, both offline and online.

A. What I learned:

First of all, make clear who or what the product positioning is related to, and use data to find what people like and pay attention to, to not only meet the needs of users but also improve themselves and make themselves more popular.

B. How what you learned will shape your brands digital strategy:

Through data search, what aspects people pay more attention to new energy vehicles, such as battery life, safety, etc., collect feedback from customers to adjust their products, to ensure the quality of products while meeting the needs of customers as far as possible.

3. SMALL BUT MIGHTY: a fully integrated digital campaign.

Analysis:

Video is KIA introduce their new products, the two seemingly unrelated things together, hold people interested in something, KIA comparing with the cat and their products, reflected although small but powerful that captures the own theme, and use of CGI technology, such as in the cat’s field of vision to introduce their products, let a person shine at the moment. It also interacted with Coco-Cola. For example, the user’s voice was converted into a cat’s voice, which made people more interested to know about the product.

A. What I learned:

Will your product unexpectedly comes in other forms in front of an audience, he won the attention, as long as winning the attention, the campaign was a big success, KIA uses a combination of cats and car let people interested in it, and the form of interactive make people more willing to know your product, and feel this is not a cold digital advertising.

B. How what you learned will shape your brands digital strategy:

Find something can describe T – Bird, such as animals, or irrelevant things and automobile industry, explain the connecting two things for people, to catch the people’s interests, KIA did not show their survey data (may have, for example, many people like cats) but the heart really will attract people to know more, focus on the more quantity, sales will increase.

4. 5 Social Media Campaign Examples From Big Brands You Want to be in 2018

Analysis:

People want to be successful in social media and how to get there.

1. #myinstagramlog# Instagram’s Campaign.Collect user-designed logos and interact with clients
2. #KnowYourLemon# Telling a serious topic (cancer) in a humorous but not serious way makes people more willing to participate in the discussion and tell their own stories in a relaxed way, and this kind of discussion makes people pay more attention to the issue of cancer.
3. #Basket# FM’s Campaign. in a serious social media in a serious way to post not serious content, the campaign told about wanting to become a professional clown’s introduction, the content let people believe that it is true, after knowing that it is fake news, while people happy but also deepen the impression of the campaign
4. The Campaign of Airbnb #WeAreHere# Airbnb found six people from different professions to share their own experiences, which made people feel grounded and close to them, thus narrowing the distance between them and the audience. It’s more intimate.
5. #Avoracle# Facebook’s Campaign. Create a conversation and get people involved.

A. What I learned:

Firstly, data analysis of users should be carried out. Secondly, a humorous way should be added to discuss a topic. The topic should interact with people and be closely related to people’s lives, to shorten the distance between the brand and the audience.

B. How what you learned will shape your brands digital strategy:

Choose a topic, such as people to one of the most concern of the new energy vehicles, battery life, find the user and ask them to share their and T – Bird’s story, let people feel involved, such as private own seat logo, will simply obscure knowledge to tell people, not only can let the audience know more about cars will also increase participation.