Background
We have given the basic strategic layout in our media strategy. As a new energy brand just entering the market, we will focus on social media on Facebook, YouTube, and Instagram to promote T-Bird.
OBJECTIVES
Primary Objective:
Make our enterprises at the lowest cost and the fastest speed to social media market, meet the curiosity of customers, for customers to understand what is the new energy vehicles, as a new energy vehicles.
what are the advantages of T-Bird, to understand the difference between the new energy vehicles and conventional gasoline cars, to stabilize the fast speed of radiation to the social media users.
Second Objective:
Increase the followers of T-Bird social media, expand the audience of social media, and improve brand awareness.
KPI
Primary Objectives KPI:
Plan in one-quarter internal Facebook/YouTube/sets three major social media, has more than 2 million flow
Secondary Objectives KPI:
We will have a total of over 200,000 brand followers in one quarter.
Platforms
1. Facebook
2. YouTube
3. Instagram
- Facebook ads are very effective
- According to a study by eMarketer, 96% of social media marketers think Facebook is the most effective social media advertising platform. Over the past few years, social media advertising has grown into a top-rated marketing channel. Because it is one of the most effective paid advertising channels, it helps to get new prospects and turn them into paying customers. Facebook ads work for both B2C and B2B companies, and there are many successful examples of marketing results that increase more than fivefold after advertising on Facebook.
- Facebook AD Settings are simple and quick
- You can advertise very quickly, and for $10, you can see the preliminary results. You can even set a price from $0.10 to $0.30 per click to bring users to your target page (AS CPM)
- Facebook ads reach the ideal audience
- Users of the Facebook platform spend 50 minutes a day on Facebook, Instagram, and Messenger. That’s more than any other social media network. Through Facebook ads, you will have access to every user. Facebook’s target audience can also be customized to target users based on their interests, demographics, location, actions on the site, and engagement in the app.
YouTube
- It’s a growing platform.
- This product can directly connect with the interested audience point-to-point
- Build awareness and credibility
- Creating a YouTube merchant page is an easy way to build trust in your service or product. You don’t just use YouTube merchant channels to showcase your products and promote your brand directly. You can also use it to form real connections with potential customers.YouTube allows you to show off your on-the-spot mastery. You can teach skills relevant to your niche, give them advice, and present them in a business context. With that content, people will know what’s behind your brand.
- We can attract customers with our professional knowledge
- Video marketing can bring all-around feelings to customers. The face-to-face video will make people more interested in the brand.
（source: https://www.52by.com/article/14344）
- The first social media station to use Hashtags
- Could interact with customers and highlight their brand theme
- For Brick and mortar
- Brick and mortar Businesses(like T-Bird) can use Instagram to notify customers of upcoming in-person events and sales, share images of their location, or show customers enjoying their products and services.
- Online
- businesses and retailers can use Instagram to notify customers of online activities, such as end-of-season promotions. Companies can also use Instagram to help customers understand how products fit into their lives. For example, a handbag company might show photos and clothing of women using one handbag in different places, or a monthly company could share pictures of customers enjoying different products received that month.
Platform Strategies
Will publish popular science, more scientific content, such as posts, articles. The content will explain the advantages of new energy vehicles over traditional gasoline vehicles, explain why t-bird is the leader of new energy vehicles, interact with interested customers in the comments section, and explain the problems for customers.
The updates on Facebook will be once a day, and the main content will be information related to new energy, such as news, etc.
Through professional knowledge and professional attitude, the contents of Facebook are defined as engaging and real-time messages in daily updates, attracting audiences through hot and current events (new energy) news.
Through Facebook’s unique user screening function, users who are interested in new energy vehicles are screened out.
Brand keynote for science, fashion, novelty, and new energy related.
Set a budget and hire a team to run Facebook
YouTube
Content with science fiction and a sense of technology, such as videos, will be released on YouTube to show the construction factory of t-bird to customers. The research process of T-Bird scientific research team will explain to customers how to customize the content they can customize, to attract customer interaction.
Because of video production, it will be published once a week on Youtube. Meanwhile, it will also make videos to comment on the latest news of new energy and explain the development trend and future form of new energy vehicles.
Through Youtube, users screening content to screen out new energy vehicles, novelty interested users.
Brand keynote is science, novelty, and new energy-related.
Set up a budget and hire a team to run YouTube
Micro-content
Facebook: we will employ “Facebook Design” company as the Facebook operation team of t-bird. The main content is to collect, edit and publish the content related to new energy vehicles (such as the popular science of new energy vehicles, and the recent and real-time news of new energy vehicles).
(Imagine source:https://facebook.design/)
YouTube
We will employ EVENBOUND company as the operation team of the YouTube platform, mainly responsible for replying to followers’ messages, sending t-bird videos regularly, and managing YouTube account.
（Image source: https://evenbound.com/)
We’re going to hire Michigan Creative to make a video for our pillar content called “The revolution.”
The video content will tell about the history of the early cars, and then we’re going to instill in people the idea of trading in the new for the old. Now is the time for T Bird’s new energy vehicles to replace the old gasoline vehicles
(Image source: https://www.michigancreative.com/)
Instgram
Ins-Stories
“THE LIFE”
We’re going to do a series of videos on the T-Bird owner’s daily car. How do birds adapt to daily work?What changes have artificial intelligence and new energy technology brought to people.
(Image source: https://www.pcmag.com/how-to/instagram-stories-101-how-to-watch-and-create-your-own)
REFERENCES:
source: https://www.52by.com/article/14344
source: https://facebook.design/
source: https://evenbound.com/
source: https://www.michigancreative.com/
source: https://www.pcmag.com/how-to/instagram-stories-101-how-to-watch-and-create-your-own
T Bird Vehicle 