Audience Target
Our target audience is young people who are interested in the new energy industry, new energy vehicles, middle-aged people, young people and middle-aged people who have cost performance and reliability requirements for transport tools, and people who are resistant to traditional gasoline vehicles.
Our company plans to invest 40% in the social platform, 20% in video media, and 30% in the search engine, with the remaining 10% split equally between Email list and website. We will choose Facebook, YouTube, and Google ads as our Platform. We will show them songs, videos and blogs to get their attention and clicks
Key Words
| T-Bird |
| New Energy |
| Long tail Keywords: New Energy Vehicle |
| Shor tail Keywords:Car, Vehicle, New Energy |
Type of Content
We will provide a series of parameters of the company’s products, such as the cost consumed per kilometer, give the customer an intuitive cost display, and provide the customer with video content, for example, we will make a video, the content of which is the daily use of the car by the owner of T Bird. How does T Bird adapt to daily work? What changes have artificial intelligence and new energy technology brought to people.
We will focus our content on the running cost of vehicles, the benefits of new energy (such as no pollution) more suitable for the home (ample space) to make customers like our products more, and improve customer brand loyalty
Mia Charlotte is a strong woman who needs care about three children and needs a cost-efficiency car
Reagan Mathews is a man who need security and cost-efficiency car
3 Blog Topic ideas
- “Blue Sky” Headline, New energy sources will reduce pollution, protect the environment and protect our future generations Summary，how the sun was so bright, how clear the sky was, how clear the rivers were, but the car exhaust and waste gas polluted our beautiful environment and also eroded our bodies. And the new energy is more electricity, electricity does not produce similar to the exhaust gas from fossil fuels, so more can protect our environment, and our future generations. For example, starting a car in a garage does not produce exhaust fumes or do harm to our health. This article is more appealing to people who have children and love the environment.
- “The Revolution” Headline, Times are changing, and so is energy. Summary, We are going to make a blog that tells the history of the automobile in the early stage, and then we are going to instill in people the idea of replacing the old with the new. It is time for T Bird’s new energy car to replace the old gasoline car. The article will describe how new energy vehicles will replace gasoline vehicles, explain that new energy vehicles technology has been mature, and has been put into daily use, which will attract potential customers, and improve the purchasing power of customers and the curiosity of new energy vehicles.
- “The Life” Headline, New energy vehicles with your daily life Summary, we will make a blog, the content of which is the daily use of the car by the owner of T Bird. How does T Bird adapt to daily work? What changes have artificial intelligence and new energy technology brought to people. The article will mention how T-bird is integrated into People’s Daily life and will describe in detail the benefits brought by the introduction of new energy vehicles into people’s lives, such as the low cost of running costs, to attract families with children, environmentalists, people with requirements on living costs
Content Offer
Content Offer: We will provide preferential policies, such as the replacement of spare parts; old customers recommended that new customers will both get a rebate. The content(or PDF) will offer specific content about the discount and what’s aspects willl offer
Call – To – Action: Now choose T-bird new energy car, you can not only get many discounts but also can protect the environment, because of your choice, you will provide yourself and your family and children a no longer polluted living space.
Promote
Social Media
- Snapchat: which is used by 41 percent of Americans aged 18 to 34 every day, has more than 200 million daily active users.We’re spending $130,000 on Snapchat’s annual AD campaign.
- Facebook: Facebook is a CPM, it’s an AD auction, and we’re putting in $130,000 a year.
- Twitter: we’re going to spend $130,000 on our annual advertising budget, targeting the same people and the same address.
- YouTube: According to online data, youtube viewers spend more than 250 million hours a day watching videos on youtube, which means that every American spends more than half an hour a day watching youtube videos. Will be in the form of video advertising, found in youtube ads (new energy vehicles set keywords)/Bumper ads (before 6 seconds ads, video playback, cannot skip, one thousand times the charge)/advertisements CPM (video before, during the play, can be skipped after 5 seconds, more than 30 seconds to collect fees, cost of a $0.05) in the form of on-site, youtube ads through the Google ads, we will spent $200000 on youtube ads, and set in the Google ads to our annual budget.
Organic Search Engine Traffic
Google & Safari: According to the chart，Google has 70 percent of the world’s advertising, and people who use Safari are part of our target audience (because they like new things) and will advertise on both Google and Safari
The annual advertising budget of $200,000 will be used in Google, and $100,000 will be used in Safari to set keywords for new energy vehicles. The target population is 18-35+, and the region is global.
Reference:
Source: (https://www.cnet.com/news/youtube-crosses-2-billion-viewers-a-month/）
source: https://liulanmi.com/news/13047.html）
T Bird Vehicle 