As a start-up and operational company, we have a limited advertising budget of $1 million a year
Channels
Google Ads
Text Ads: the billing method is to calculate the final price based on your bid and the quality score of your account. If your account quality score is higher than your opponent’s, you can get the best ranking at a lower price than his bid.
Picture advertising: it refers to a kind of delivery mode that appears in the display network of Google promotion alliance, mainly based on the charging method of CPM per thousand times or CPC per click.
Other ads: Adwords include video ads, Gmail ads, remarketing ads, affiliate ads, and other rich media ads.
Facebook Business
FB has the function of improving brand awareness and traffic/improving customer engagement/increasing sales revenue/maintaining old customers, cultivating new customers/providing online after-sales service
YouTube
Touch ads
Touch ads, the most common type of AD on YouTube, vary in content and can be skipped after five seconds if the AD is between 12 seconds and six minutes long, while promoters pay for the AD only after the user has watched it, clicked on the link or watched it for at least 30 seconds.
Front advertising
A particularly short AD, 15 to 20 seconds in length and not to be skipped, is also called a first AD.
Ultra short AD
The last type of AD, the super quick AD, which is only six seconds long, appears before the real video begins.
Specific Targeting
Regardless of gender, the target group is mainly aged between 18 and 40 + who are capable and interested in new energy vehicles. The geographical location is distributed throughout the United States because our company is a start-up company with its headquarters in the United States, so the target group is located throughout the United States.
KeyWords
1. T- Bird
2. New Energy
3. Long tail Keywords: New Energy Vehicle
4. Short tail Keywords: Car, Vehicle, New Energy
AD Concepts
T-bird, with advanced technology to create clean energy for you, contribute to a blue sky.
Write a new energy field with innovation and cast a new energy future with science and technology. Because we have the responsibility and the confidence to contribute and give back to nature.
Resources are exhausted, innovation is inexhaustible; Science and technology create new energy, T-Bird carries the light of science and technology.
Paid Media Budget
Google Ads
On the search web, the average Google Ads cost between $1 and $2 per click. The average cost per click on a display AD network is less than $1.
The most expensive keywords in Google Ad cost $50 or more per click.
Small businesses using Google Ads spend an average of $9,000 to $10,000 a month on their Google paid search AD series.$100,000 to $120,000 per year.
We have an annual budget of $300,000 and a monthly budget of $25,000, which translates into a daily budget of $833, mainly spent on PPC advertising.
Source:( https://www.wordstream.com/blog/ws/2015/05/21/how-much-does-adwords-cost)
Daily budget: the average amount of money you are willing to spend on an AD set or AD series each day.
Lifetime budget: the amount you are ready to pay over the lifetime of the AD set or AD series
A monthly budget of $25,000 translates into a daily budget of $833, mainly spent on PPC advertising.
Set the business target as new energy vehicles, described as new energy vehicles, set the daily budget as $833.The advertisement is in the form of pictures and text, and the content conforms to the company profile
YouTube
The main choice is to insert advertisements
CPV (per viewing fee): If a user watches your full AD or video for more than 30 seconds, or interacts with the AD video, you will be charged based on the calculated CPV.
CPM (per thousand presentations): According to the display fee, no matter whether the user has seen your AD or not, it only needs to appear on the user’s screen to be a display. For every thousand demonstrations, the system charges based on the calculated CPM.
Set annual budget of $300,000 and a monthly budget of $25,000, which translates into a daily budget of $833, mainly spent on PPC advertising.
Goals
First: Let our enterprise with the lowest cost and the fastest speed to the market, to meet customer needs. Let the customer know what is the new energy vehicle, what are the advantages of new energy vehicles. Understand the differences between the new energy vehicle and the traditional gasoline vehicle.
Second: Increase brand members, expand the audience and improve brand awareness.
Third: To attract investors & high-tech talent for the company, and bring them to T Bird.
Reference
Source:( https://www.wordstream.com/blog/ws/2015/05/21/how-much-does-adwords-cost)
Source:(https://www.globalsir.com/products-and-services/Google-Adwords/)
T Bird Vehicle 